EDIT: Enshittification, also known as platform decay, is a process in which two-sided online products and services decline in quality over time. Initially, vendors create high-quality offerings to attract users, then they degrade those offerings to better serve business customers, and finally degrade their services to both users and business customers to maximize short-term profits for shareholders.
I think I agree. Still in the period when facebook’s userbase was mostly teenagers, and before smartphones became ubiquitous.
In my opinion it was facebook buying instagram in early 2012 that signalled the beginning of the end. Of course they were only following in the footsteps of google and yahoo before them, but it was the first domino in the enshittification of social media specifically.