EDIT: Enshittification, also known as platform decay, is a process in which two-sided online products and services decline in quality over time. Initially, vendors create high-quality offerings to attract users, then they degrade those offerings to better serve business customers, and finally degrade their services to both users and business customers to maximize short-term profits for shareholders.
I’d go even earlier I think, to pre-smartphone.
Around 2007, perhaps.
You could message your friends and family on your feature phone and keep in touch, but the Internet was still something you had to sit down at the computer for.
Social interactions were uninterrupted by apps, and it was still impossible to cheat on pub quizzes.
Capitalism hadn’t worked out yet how to make money from the Internet.
Forums and imageboards were in full swing, and the web was a glorious mess of bizarre small sites with niche content. IRC was the peak of online chat.
It was the best of times.