EDIT: Enshittification, also known as platform decay, is a process in which two-sided online products and services decline in quality over time. Initially, vendors create high-quality offerings to attract users, then they degrade those offerings to better serve business customers, and finally degrade their services to both users and business customers to maximize short-term profits for shareholders.
Yeah, Web 2.0 was when they started walling everything off and displaying only a few posts or lines of text at a time. They already viewed your posts and info as theirs and were actively trying to make CTRL+F and CTRL+C useless for the average non-technical person. This war on copying and pasting led to all sharing being pushed towards their sharing frameworks on Android and iOS. No longer were we sharing links, but rather apps and info inside of apps. Comments were only shown few lines at a time, or collapsed entirely to make it harder to find info.
People will look back at this time in 20 years and think that we were all morons.