The real ROI of AI for knowledge work: the task-level gains (Noy-Zhang, Brynjolfsson), the jagged frontier (BCG-Harvard), the 2.8% real-world time saving and no earnings effect (Humlum), 95% of enterprise pilots with no P&L return (MIT), and how to capture what is real.
Aim it at the tasks it is genuinely good at. First drafts, summaries, structured writing, customer replies, boilerplate. That is where the measured wins live, and they are large.
Emphasis mine. As a customer: fuck off.