This could be the case, or could not be. They shared a post on Reddit 19 hours ago from their official account, and I thought it might be nice to share that here, at least to spark some discussion.
They simply shared a post titled:
Shall we? 📦💿
With the following image:
Link to the Reddit post is here if you want to see what others are saying about it!
I think physical copies are still important, and if I ever go as far as selling my own games, I plan to sell them alongside the digital copies. I’ll see how much I can put into it after losing the 30% Gaben tax, likely a small box with installer DVD (or optionally USB stick if I will be able to find quality ones for cheap) + printed manual will be the baseline, then a Big Box edition for more money with some more goodies (soundtrack CDs + artbook + posters + other tats).
That’s the thing. Steam caught on in part because compared to physical retail “only” 30% was a massive improvement for the average game company. I’ve heard 60-70+% going to buying/printing floppies/CDs, packaging, distribution, etc. at the high end. I’m sure the big companies got bulk discounts or multi-year deals for supplies.
Yes that meant that since those aspects were a significant amount of the cost anyway you could do stuff like the StarCraft Battlechest that was crammed with extras. But it also did a lot of gatekeeping in it’s own right.
Now you could probably do some kind of limited run thing that would be a lot more viable, but it’s definitely a luxury step up.