

If you want to sell the game cheaper, then you lower the price on all plaforms. Valve doesn’t dictate prices, publishers do.
Steam does take a 30% cut when you sell a game on steam, but if you don’t want to pay that, and still provide a steam key, you can sell the game on your platform for the same list price and pocket the 30% yourself. Valve gives keys out for free for this sole purpose.
If you want to sell the game cheaper, and not provide a steam key for your user, you are free to do so at any price too.
The thing you aren’t allowed to do is sell the game for cheaper than on Steam, and still give a free Steam key with the game.




Have we really gone from commenting based on intelligently reading the article, to reading only the title, to commenting just based on the generic stock image thumbnail?