This design looks so cheap to me, it’s just a bunch of random covers, there is no information about the movies presented in any way, the covers are way too big and take up an inordinate amount of space and there is nothing breaking up sections, design is just so fucking dumb now, fuck mobile
rant over 😅
Who just walks past the movies and spontaneously decides to see a movie because they saw a poster for it at the movies?
I would wager pretty much no one. People plan to go to the movies to see a specific movie already. Advertising food and drinks is going to be more beneficial.
I usually goto the theater for a specific show, usually buy the ticket online ….
BUT, there are times, such as when I didn’t get a ticket ahead of time and my show is sold out, where I’m in front of the theater deciding whether to go in. It I see an interesting looking movie, I might see that. If the food advertising worked, it would have the opposite of the intended effect “why don’t we goto a restaurant instead ?”
How do you know your show is sold out?
There’s usually a signat the ticket booth. Maybe it’s alone, maybe title only,maybe it’s only visible from being at the window …. It’s generally not useful to pick an unexpected/unknown movie.
A good movie poster shows a snapshot of the genre, the basic plot, the main characters, all of which I might use to pick a movie
If it’s inconvenient to see my choices, If they make me go somewhere else, or goto their web site, I’m at least as likely to just leave
So you’re saying that you get to the ticket booth without being able to see what movies are playing there?
Those movie posters in the OP do all that as much as you can in a single portrait style image.
Yes?
That was a real life scenario where having movie posters visible would sell more tickets, to answer your question
You can walk into the movies and get to buying a ticket without ever having access to see what movies are showing?
Ticket windows are always outside (where I am). You don’t even get into the lobby without a ticket
I suppose that’s where advertising the popcorn with chemical pee is important: the movie brought you in, now is the time to extract profit. But that doesn’t work if they’re not getting people in
Ah interesting, I guess that’s where the confusion is coming from - here in Australia cinemas pretty much all have you buy tickets at the food and beverages counter which is well inside the building.
Well, I rarely plan to go to the movies—only on rare occasions, when I know a new movie I want to see is coming out.
I used to walk past the movie theater a lot, though, and see the posters and that’s how I found out about movies I didn’t know anything about or maybe knew of them but forgot. So it happened at least on occasion that I’d call some friends to go see the movie I’d just discovered by walking by the theater - on the weekend or something, not right away, of course.
I never really cared about the food options. Of course, I’d still buy popcorn and stuff, but a discount on it—after which the popcorn is still outrageously expensive—was just as little a motivation for me to go to the movies as any fancy seats or whatever. That’s all well and good, but it’s never been a reason for me to go to the movies. I went because of the movies—which I’d now have to research on my own, something I don’t do.
So: It may well be that I’m the exception. But in any case, I haven’t been to the movies since they replaced the posters with food ads. As I said, that’s simply because I don’t actively look up the lineup and therefore don’t realize that there might be a movie playing that would interest me—I certainly don’t care at all about the current popcorn prices, though.
I find it hard to believe that someone can be on Lemmy and not have any clue about what movies are currently out, coming out, or finds it too hard to type “what movies are on at the cinema” into DuckDuckGo or whatever the search engine of choice is on Linux these days.
I agree with the other guy here. I don’t go to the movies often so have no reason to keep up with what is showing. While I know how to look it up, why would I?
Yes, I am an example where advertising what is showing some place I can see it with no friction could make a difference in whether I go
Of course, I have a general idea. All I’m saying is that it was convenient to see what was playing at the movie theater when I walked by, as I do almost every day. You might not be able to imagine it, but the lineups also vary by country—even from city to city.
I just don’t actively look up the movie schedule, which I could do, of course. But I just don’t.
It’s like, say, the menu at a cafeteria: I could look it up online, but since you’re constantly walking past it at work anyway, it’s nice when the weekly menu is posted right in front of it. That way, you can see what’s for lunch even if you hadn’t actually planned on going to the cafeteria.