For all the “make it a car” folks out there - Ford F-series is the best selling vehicle in the US and Canada. That’s just how fucked we are.
That’s “midsize”? The fuck?
I wish ford would stop doing the ugly af square nose design. Make EV cars and make them aero, please.
“Affordable”
Wow, that’s the one of the ugliest pickup trucks I’ve ever seen, second only to the cyber truck.
Sucks that it has a touchscreen display and built in Apple Maps, a infotainment that has physical buttons and no systems to track you would sell me on it
Sounds like the Slate truck will be better in this regard
1000%
I have a 2020 Mini Cooper, and we took it in for service and got a loaner 2026 Mini, and it has this massive, ugly touchscreen.
Look at these gorgeous physical toggles! And even more overhead! All gone! FFS!
The toggles were the best part of the Mini!
Wait, they took out the toggles? That is a ton of the personality of the Mini
Yes, it’s now one massive round touchscreen. Takes like 4 different taps just to change the AC temp.
This is an advert.
Too expensive, too big, too Ford.
You couldn’t pay me to use a modern Ford
Fathom means “to penetrate and come
Okay, maybe with jokes like that!
Every model will be equipped with a large, high-resolution touchscreen, wireless Apple CarPlay and Android Auto, BlueCruise, bidirectional charging capabilities, and a digital key.
The Fathom will be the first vehicle to have Apple Maps built in, providing turn-by-turn directions using real-time data, EV routing, battery preconditioning, and more, all directly through the navigation display.
Ford will use the road-level data from Apple Maps to advance its BlueCruise hands-free highway driving tech for “a more seamless on-ramp to off-ramp experience.”
Oh no. Nevermind. Either they’re cutting corners on what actually matters or their selling your data. Probably both.
Probably?
Affordable in its space, that’s great.
28.3K really is cheap in this context but I’m skeptical that this would be anywhere close to the price when it comes out. Seen too many “40K” that turn out to be 60K in reality. I mean in any context, the avg sale price of new vehicles is over $50K.
They are likely using LFP batteries instead of ones that take some of the more expensive minerals like cobalt. That is a huge part of the cost of EVs, and LFPs should help keep the price down
They’re using LFP in the Mach-e as well and they’re losing money on every sale at signuficantly higher price tag. So I think it’s gotta be something else.
frunk trunk (frunk).
Can you fathom how much junk you can fix inside the fathoms frunk and trunk?
Ok now make it a car and you’ll have my attrntion
They were one of the first non-tesla manufacturers to have a passable EV though? It’s called the Mach E. Now they’re going after the market that actually has decent sales in the US, with more cheap crap EVs to follow the pickup truck.
