I cannot wrap my head around the economics of the ad industry. They work to make your life worse in the most obnoxious and disgusting ways possible, and they - and any brand that works with then by association - are hated and reviled by that. Yet, it makes BILLIONS and companies spend billions on it, even if you seriously piss off your potential clients doing that (BMW’s Spiderman ads, for example).
I don’t get it.
EDIT: just to clarify, I don’t think I’m a special snowflake immune to ads ffs. I’m talking about the ads in the enshittification spectrum, like the ones that blare inside the media center of your brand new car, the ones that makes sites unreadable, the ones shoved every minute in your 10 minute videos, things like that. But I understand that I may be inside my own ad hate bubble, I really dislike ads in general and I try to avoid them them best I can.
That just isn’t true.
The advertising industry makes billions because ads make companies trillions. The advertising industry elects politicians and shapes public narratives and also rehabilitates public images.
I know this may shock you but people love ads. The Superbowl ads are almost as popular as the game. Some of the most successful comics troops working today are the troops that do insurance ads.
Hell there are company spokesmen who are international celebrities, The Most Interesting Man in the world, Lilly from AT&T.
I had friends in local media. They had Superbowl parties. No one watched the football, they all got quiet for the ads.
I am sure!! The superbowl is the basically the starting gun for add trends. The superbowl ads set the tone for marketing campaigns or years.