But Huffman said Reddit was now battling to ensure its users stay at the center of the social network. “Where the rest of the internet seems to be powered by or written by or summarized by AI, Reddit is distinctly human,” he said. “It’s the place you go when you want to hear from people, their lived experiences, their perspectives, their recommendations. Reddit is communities and human curation and conversation and authenticity.”

As Reddit becomes an increasingly important source for LLMs, advertisers are responding with what one agency chief described as a “massive migration” to the platform.

Multiple advertising and agency executives speaking during this month’s Cannes advertising festival told the FT that brands were increasingly exploring hosting a business account and posting content on Reddit to boost the likelihood of their ads appearing in the responses of generative AI chatbots.

      • smorty/maria [she/her]@lemmy.blahaj.zone
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        4 days ago

        oh god >~< i actually didnt realize autocomplete wasnt working at all heheheheeee…

        i… will fix up the message, this is actually unreadable… did not mean to go that far >v<

    • mkwt@lemmy.world
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      4 days ago

      If LLMs train on text output from LLMs, the results will degenerate into total garbage over time. The people that buy reddit data for LLM training know this. They will stop buying if they think there’s a lot of LLM text on Reddit.