Haven’t bought name brand Pop-Tarts in years, but have occasionally picked up Toaster 'Betes or whatever the off-brand versions are called.
Noticed a ‘sale’ on the name brand and got conned into buying them. They’re now smaller, have less frosting, and have way less filling. The damn things were so flimsy that two of them snapped trying to take them out of the toaster.
If you get a craving for some nice sugary betes for breakfast, stick to the off-brands. They’re now higher quality than the name brand.
The future is stupid.
It’s a lot of childhood marketing associating things like cartoons and commercials for the product. Because they were expensive and sugary, parents would make them a special indigence.
As a child I used to love them when I could get them, then I had a real pastry with jam in the middle never went back. I was so upset about how much better a real part was and why we never have them, when they were basically the same price at the time. But we lived in the county, so an hour-long drive to get them every other day made no sense, either.
Maybe it’s just me, but I ran through a lot of typical heavily marketed food items for kids when I was one, and always ended up hungry an hour later. Learned early on how much of that stuff was garbage.