

It is, but it’s a use case that has a shitload of money behind it.
Do you know why we have had reliable e-commerce since 1999? Porn websites. That was the use case that pushed credit card acceptance online.
The demand is so huge that firms would rather stumble a bit at first to save huge amounts for a bad but barely sub-par UX.
2018-2019 is when they officially turned the corner and decided to focus only on ad revenue. But the SEO abuse dove it into the ground by 2014ish. They were making money enough to expand by orders of magnitude into other areas, so they simply didn’t want to tweak their search or strategy and kill their golden goose that funded things like Good Drive and their shit social network and loon, etc.