Every food commercial, advertisement, and packaging in the US is currently protein obsessed. I just bought 3 burritos, and the most noticeable thing on the entire package is its protein content. TV commercials about waffles are advertising that they have X amount of protein per serving. The products in my jobsite’s vending machine have protein all over every package.
Did America have a protein thing recently?
Is that even a concern for people with celiac disease? I know you’re not supposed to spend a lot of time in a bakery just because of airborne flour, but how much fucking gluten were they putting in detergent to begin with??