Every food commercial, advertisement, and packaging in the US is currently protein obsessed. I just bought 3 burritos, and the most noticeable thing on the entire package is its protein content. TV commercials about waffles are advertising that they have X amount of protein per serving. The products in my jobsite’s vending machine have protein all over every package.
Did America have a protein thing recently?
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Interesting question and answers here. The GLP1 stuff makes sense.
They don’t tell you about the bioavailability of the proteins though. Waffles or plants among others don’t get utilized by the body as well as protein from meat or whey.
Macho culture -> bulking-> protein
Congratulations, you’ve discovered the nature of advertising.
A while back during the gluten-free craze my laundry detergent proudly had “gluten-free” on the packaging.
EDIT: I learned it’s possible for plant-based detergents to have contact with gluten, so for those with zero tolerance it can be a concern.
GMO free water is my favourite
My dog shampoo proudly states that it has not been tested on captive animals… so I’m left wondering if they’ve tested it on free animals, or if I should think twice about using it on my dogs.
Or they’re taking the approach of software companies nowadays: don’t test, just make the users test in production
So while it sounds insane for detergent to label itself gluten-free, for people with severe gluten sensitivity toiletries, cosmetics, and other non-consumable items can still cause them symptoms with exposure, or so I’ve been told by someone I know with gluten intolerance. Whether this is an exaggerated concern or not, there is demand (albeit small) for such products.
I only just found out that I have a severe gluten intolerance, but not coeliac.
My wife and I used to make fun of all the random products that had GF labels, but now we understand the reason for them. There’s so many household items that just contain gluten as a thickening or binding agent and the labels are actually a huge help.
I stand corrected.
The detergent I used was supposed to be eco-friendly so its target audience might be looking at plant-based cleaners.
my laundry detergent proudly had “gluten-free” on the packaging.
I wonder if this has anything to do with Tide Pods and tiktok… Lmao
Is that even a concern for people with celiac disease? I know you’re not supposed to spend a lot of time in a bakery just because of airborne flour, but how much fucking gluten were they putting in detergent to begin with??
i assumed it was the popularity of gym culture moving into every day life
I also think this is it. I have a couple of friends that buy these kind of products, and they are also the only gym goers I know. So for my tiny sample it’s an absolute one to one correlation.
As a vegan, it’s annoying. This obsession makes everyone concerned “where I get my protein.”
But no one seems to track their fiber, sodium, iron, riboflavin, etc. and would be miffed if I constantly asked people about it.
“Oh, I’m good on protein intake. Thank you. But now that you mention it: I have been wondering how to bring up my concern for your possible riboflavin deficiency…”
Fiber was the latest crazy a long time ago.
Remember Colon Blow? https://youtu.be/Ku42Iszh9KM
It’s got what plants crave
Probably the whole shitty influencer “wellness” trend, but too much protein is actually pretty bad for you.
GLP-1, Ozempic or weightloss drugs.
heres a youtube video about it: https://www.youtube.com/watch?v=l4y3r5vyac8
havent watched it. this discussion just popped up in another forum a few hours ago.
probably something about the lower calories intake while still getting enough proteins or smth like that.
It’s this, the weightloss drugs. Protein AND fiber products are being pushed everywhere.
Fiber atleast you cant get too much of, and the majority of people don’t get enough to begin with.
thats… not true. as always, the dose makes the poison.
I was referencing mostly that people already by and large get more protein than they need, and that it is easier to get to an amount of protein where it starts being bad for you (at least if you eat a regular western diet). Of course anything in excess is bad for you.
For sure! Especially millennials - there’s way too many of us dying from colon cancer these days.
Im guessing it also has something to do with all the noise around lowered testosterone in men lately. Protein dude bro think
These health fads come in cycles. Once everyone realizes the last fad didn’t do everything it claimed, a new fad must replace it.
It’s not entirely pseudoscience. I imagine a lot of people don’t normally get the recommended 1.2g per kg per day https://examine.com/guides/protein-intake/
The US secretary of health, RFK Jr., pushes an uptake in protein as part of his “MAHA” - “Make America Healthy Again” - messaging. See example tote bags for an event here.
It’s the reason you can buy protein poptarts.
A lot of people have gone on GLP-1’s recently. You’re advised to eat a lot of protein when you go on those.
In addition to what others people have mentioned (studies showing legitimate benefits to increased protein, greater need to ensure adequate protein intake for those with artificially reduced appetite, and just general dude-bro carnivore keto fads), a huge thing that I haven’t seen mentioned in this thread is the massive dairy surplus.
Very few people drink milk as a beverage compared to 15 years ago, so the dairy industry (with the aid of the government) is trying to get as many alternative uses for dairy going as possible.
Isn’t the US, it’s everywhere. The next trend is fiber.
Fiber, at least, is one people are actually short on (most people). Unlike protein.
lol that will never happen, not in the way you mean it. not unless the next trend is “cooking for ourselves like actual human beings”
They’re are, not synthetic, but kinda, fiber that is starting to being used as ingredient that can be easily added to processed food.
It’s not just the US even. It’s been a trend for many years already, both aimed at gymbros with gymbro nutritional science (“more protein is betterer”) and also selling that idea on to the general public because of the gymbro association.
I think the dumbest fucking thing I saw was a bar of chocolate I bought that proudly advertised that it had “high protein crisps” in it, and it was like 2% in a slab of milk chocolate.
Can’t explain that
It used 2% milk.
