Every food commercial, advertisement, and packaging in the US is currently protein obsessed. I just bought 3 burritos, and the most noticeable thing on the entire package is its protein content. TV commercials about waffles are advertising that they have X amount of protein per serving. The products in my jobsite’s vending machine have protein all over every package.
Did America have a protein thing recently?
Isn’t the US, it’s everywhere. The next trend is fiber.
Fiber, at least, is one people are actually short on (most people). Unlike protein.
lol that will never happen, not in the way you mean it. not unless the next trend is “cooking for ourselves like actual human beings”
They’re are, not synthetic, but kinda, fiber that is starting to being used as ingredient that can be easily added to processed food.