As the talks toward a truce between Russia and Ukraine are gaining momentum, major Korean companies are accelerating their feasibility studies on resuming business in Russia. The move comes as Russia is seen as a critical market for diversifying business interests, especially amid growing tariff pressures from the United States.

  • major Korean companies are accelerating their feasibility studies on resuming business in Russia. The move comes as Russia is seen as a critical market for diversifying business interests, especially amid growing tariff pressures from the United States.

  • Among major Korean firms, LG Electronics is making a swift move. According to industry officials, LG Electronics partially resumed operations at its electronic appliance plant in Moscow of late.

  • HD Hyundai Electric, which has been maintaining its Russian business through the war, will participate through a local distributor in Electro 2025, Russia’s largest electrical exhibition, scheduled for April 1 to 4, in an apparent move to exploit the high demand for restoring power infrastructure damaged by the war.

  • Hyundai Motor Group is also busy studying the feasibility of the post-war Russian market.

  • Apart from Hyundai Motor, its affiliates Kia, Hyundai Mobis, and Hyundai Steel have recently posted job openings in Russia, signaling greater chances of the group resuming business in Russia.

  • Samsung Electronics is also reviewing the feasibility of resuming its Russian business. In February, a Russian newspaper reported that Samsung’s marketing expenses from January to February this year increased 30 percent from the same period a year earlier.

  • MBech@feddit.dkEnglish
    20·
    4 days ago

    Let this just be a lesson to you all. There is no moral company, and I mean no in the most absolute of sense. Companies aren’t moral by design, and they will gladly make a penny on dead Ukrainians. The only reason they aren’t currently, is because it’s not cost effective enough.