Avoiding US goods and services – from tech to whisky to air travel – has forced many to find a new way of living
This week the US imposed 50% tariffs on US$20bn (£15bn) of Canadian goods, and Mark Carney, the country’s prime minister, has vowed to match them “dollar for dollar” after the collapse of trade talks between the two countries last weekend. Donald Trump retaliated on Thursday by ordering the federal government to rename Lake Ontario to Lake America.
Such actions have added fuel to a widespread boycott of US products and services by Canadians that began early last year in response to the president’s trade war and threats to annex his northern neighbour.
More than 3,500 people from across Canada shared with the Guardian via an online callout how they have made changes to their lives in response to the US administration’s political and economic stance. Many expressed deep anger and sadness, but remained resolute that this was now a new way of living.
Only reason I didn’t start boycotting Heinz ketchup was because I already was after they closed that Canadian plant some years ago. And you’re right, French’s isn’t even a step down and I’m disappointed at businesses/events that have Heinz condiments.
Hell, I’ve been getting a budget brand ketchup since I can’t find French’s with the older style nozzle (and hate the newer ones that need enough force that it’s too easy to squirt way too much) and even that isn’t bad.
And I think that’s going to be a huge lasting impact. All the marketing time and dollars spent building underserved reputations for mediocre brands is going down the drain as Canadians realize they lose nothing by ignoring US brands. And sometimes the lesser known ones are better because the big brands were enshitified and bet it all on name recognition.