The Customer Appreciation Sale is our way of saying thank you to Nintendo players for their continued support and is made possible in part by tariff-related refunds. While Nintendo absorbed most tariff-related costs, the refunds helped make promotions like this one possible.
A cheap PR campaign that requires further customer spending and entrenches their prior price increases.
Right? It’s tempting at first to think “at least they did something”, but they kinda didn’t…
“Sorry we overcharged you, if it makes you feel better you can buy more of our stuff!”