Disney+ has updated its subscriber agreement to allow advertising before and after movies and shows across every subscription tier. The change quietly ends completely ad-free streaming on the platform, even for those paying top dollar.
That includes the Premium plan, which costs $18.99 a month and was originally sold on the promise of an uninterrupted viewing experience.
Subscribers now face an on-screen prompt when logging in, requiring them to actively accept the updated terms before they can keep watching.
Can’t wait to hear from the crowd that said it was fine when they introduced an ad tier because they still had a non-ad tier. Despite everyone that has seen how this always goes before telling them it was only a matter of time before legally watching Disney owned content was going to mean paying a substantial monthly fee and having to sit through ads.
Let this be a lesson everyone that said that. Once they build the mechanism to have the ads, they will not be able to resist turning up the dial for the easy ad money.