• garbagebagel@lemmy.world
    301·
    2 days ago

    That plan only works when the ad is not so controversial that it makes people want to boycott the company.

    Because now I am boycotting that company even though I really needed to replace my shoes and already had them picked out.

    • Buddahriffic@lemmy.world
      2·
      1 day ago

      I boycotted Canadian tire for years because of their annoying commercials with that guy they tried to write as a normal guy that would talk about Canadian tire products in natural situations… that felt so contrived and fake he just came off as some loser corporate shrill. I remember the first ad was actually for some windshield wipers that looked pretty good but the ads were so off putting I not only didn’t buy those wipers but didn’t step foot in their stores at all until a while after they got rid of that guy (which also sucked for him because he was just some actor doing what some dumbass marketing writers and directors told him to and it did hurt his career because a lot of people hated those ads).

    • Not_mikey@lemmy.dbzer0.com
      18·
      2 days ago

      This assumes you’re in the market for the product / can boycott it.

      For example the biggest culprit of this in my area are ads saying “stop hiring humans” for some AI company. I may hate the company, but my opinion doesn’t matter. The only people that would be in the market for something like that are ghoulish CEOs who just view employees as a cost on their balance sheet. If that ad can make them laugh and look into your product, it doesn’t matter if the other 99% if people hate your company.

      • Axolotl@feddit.it
        3·
        1 day ago

        This assumes you’re in the market for the product / can boycott it.

        And it’s a correct assumption otherwise the entire point of the meme makes no sense since someone will use it anyway

      • garbagebagel@lemmy.world
        6·
        2 days ago

        Well yes, in this instance I assumed they were talking about the converse ad, and I was literally about to buy some new shoes from them cause my favourite ones just ripped. I saw the ad, will now find another brand to purchase from.