IIUC, it was around the time the artistic set (F. Scott & Zelda Fitzgerald, et al) started to be written about & photographed sunbathing, playing outdoor sports, & generally enjoying themselves around Antibes.
Suddenly the world wanted a piece of that luxury, or at least wanted to look like they’d had a piece of it.
In addition to being tanned, the bright young things of the French Riviera were fit and lean. So this, too, became fashionable. In previous centuries, fat was instead the sign of wealth.
IIUC, it was around the time the artistic set (F. Scott & Zelda Fitzgerald, et al) started to be written about & photographed sunbathing, playing outdoor sports, & generally enjoying themselves around Antibes.
Suddenly the world wanted a piece of that luxury, or at least wanted to look like they’d had a piece of it.
In addition to being tanned, the bright young things of the French Riviera were fit and lean. So this, too, became fashionable. In previous centuries, fat was instead the sign of wealth.