A new division called Xbox XP will take the lead on “film and television, consumer products, strategic partnerships, and live experiences,” with a focus “on how people experience our franchises beyond the games themselves.”
Sigh…
A new division called Xbox XP will take the lead on “film and television, consumer products, strategic partnerships, and live experiences,” with a focus “on how people experience our franchises beyond the games themselves.”
Sigh…
I saw a post on blusky that summarized it: Microsoft never wanted to consolidate studios. They wanted to consolidate IP.
That was always the case. Nobody cares about workers from other companies. There is a reason why people fear for their jobs in buyouts/mergers.
Xbox now has some of the best IP in gaming.
I think they’ve really underestimated just how little consumers care about IP when the product attached to it is trash.
20 years ago, Halo was one of the most beloved gaming IPs. Now, after a decade of garbage, hardly anyone gives a shit about it.