Netflix Inc. has seen a decline in user engagement, with customers opening the app less frequently than before. Although total watch time increased due to new subscribers, individual viewing has decreased significantly during this period. The company is facing challenges such as increased competition and fewer hit productions impacting viewer attraction. In response to these issues, Netflix has made leadership changes to strengthen its content strategy and overall business model.
Being deaf, I have to use subtitles anyways, so about half of what I watch on Netflix is non-English, and it’s been great