Apple CEO John Ternus pressured Apple senior VP of Software Engineering Craig Federighi to “accelerate the company’s road map and move quickly beyond merely making necessary improvements to Siri,” reports Bloomberg’s Mark Gurman in today’s Power On newsletter.
Citing anonymous sources, Gurman writes that Ternus is “frustrated by what he sees as a reluctance to embrace AI with the same urgency as competitors,” and pushed Federighi for changes in a meeting behind closed doors. Federighi, Gurman points out, has been considered an AI skeptic with concerns “about the technology’s privacy, security, societal and employment implications.”
Can it make shortcuts yet, I just want it to have good documentation on that, real hassle to do manually
Ik you technically can, I had ai make one for restoring playlists I backup through some vibecoded music piracy app I had ai make
That’s a rather obvious and expected move in my eyes. After all, they had setup themselves for deep AI integration with their processor changes about a decade ago already. I was wondering for a while why they never played out their hand. Siri was not the epitome of that development.
As long as it can be shut off, I’m okay with Apple shoving this into the devices.
I like the option called “off”.
I just wish you could turn all non essential features off. I perform music using my mac laptop and the m4 processor works great, but the recent update to apple intelligence forced me to turn siri off entirely as id lost processing headroom that had allowed me to perform without risking audio drops. I often wonder what other background processing is costing me that headroom, but the only thing i can easily turn off with a script is spotlight indexing. Wish I could switch off every background process with a click, apple could call it “performance mode” or some shit and introduce it with a slick new presentation but i guess they don’t because all tech companies value nowadays is not users but data…
Put it everywhere, just like Microsoft
John Ternus…sounds like a disease
learned from Pichai, STUFF ai INTO all thier phones, emails, andother services.
Geezus how much more AI do we need? For the cost of it, we’re not getting the great benefits we thought we were going to get. It’s too environmentally harmful when it’s run in concentrated places. There’s also no reason to have these data centers. If PCs were invented today, we’d be renting PCs forever because this era isn’t about innovation anymore. It’s about trapping people in a rental world.
I can’s see the appeal for me but I think I can understand where Apple is coming from, at least in theory. More AI in phones means an excuse to sell you more powerful phones.
Unless you are very into having the latest piece of tech or your old phone dies, I haven’t seen much that a new phone can do and my 4 years old one can’t, so many people (including me) are sticking with their old phones for longer. AI seems like it has the potential to put something new on those marketing assets. Granted, it worked like shit with AI laptops/Copilot PCs but Apple has a knack for turning others’ failures into long lines of people fighting to give them their money so we’ll see…
If you want to live in the AI utopia of the 21st century, china sadly is the destination. Here in the us all we’ve got is israel’s surveillance feudal colony.
Tim Cook was a good transitional douchebag CEO to soften people up before the full Gavin Belson experience.
Being back Tim Apple. John Apple sucks if his pushes are going to be on iPhones folding out into iPad mini’s for $2000 and Siri AI
More proof that the biggest morons rise to the top of the capitalism rancid stew.
Are people hired to be CEOs because they are dooshbags or do people become dooshbags because they are CEOs?
Douchebag you mean?
why not
Dooshbag with connections
Just think how much more efficient all tracking of your activities will be, by being able to send already summarized patterns and deductions of the things you frequently do!
There are things that the user wants, and there are things that are good for the user. The two are rarely the same.
This is neither.
he not only he is pushing for a bad idea, he clearly missed the memo that Apple was mostly unaffected precisely because they had been slow to adopt AI
They where jot slow they pushed really hard but failed to execute. I love how everyone seems to forget that.
they skipped burning infinity billions on training useless models and building data centres.
Apple very much did want to invest into AI development, but the financial department - which used to be Cook’s department before he became CEO - repeatedly denied allocating money for buying GPUs, and told the engineers to ‘just use the old ones’.
At that point, the ‘old ones’ were several years old, and in quantity about 1% of what Microsoft or Google had at the time.
Apple never ‘chose’ to wait with AI. It chose to be run by businessmen, who are always clueless, and who will always make terrible decisions. Though in this case it happened to have temporarily positive or neutral consequences for the users.
They didn’t “fail”, they just realized the technology was not ready. This was made very clear through many public blunders. And they didn’t want to just ram it down people’s throats like their competitors.
