It’s a broad label for anything they don’t like (LGBTQ+, feminism, DEI, etc.), but doesn’t “woke” mean you are awake? Would that imply that things that are not “woke” or are “anti-woke” are “asleep”?
Then they go on about conspiracies (“climate change is not real”, “deep state”, “5G is harmful”, “vaccines cause autism”, the list goes on unfortunately…) where they’re claiming that you need to “wake up to the truth”. Surely they don’t consider “woke” to be “the truth”, so shouldn’t they call it something like “asleep”, “sleepy”, “snoozy”, or similar?
I needed to use a lot of quotation marks there…
Do not look too deep into Political catch phrases for meaning. It is all very stupid.
Woke came to be associated with overly politically correct people that like to falsely accuse people of bigotry, by design the right wing Media made sure those people that suck were associated with it, and so it was used as a catch-all phrase to target anything they want to change. It really is as simple as that.