People with old, dead, rotten brains recognize his Dad and Uncle’s name. It reminds them vaguely of a time when their own father’s were in charge of all the hard decisions, their joints didn’t hurt and they had an undefined future that could have been wonderful. That future has come though and turns out they are just themselves… they failed, nothing fun they wanted really happened and everything confuses them now. They feel like frauds about to be found out and forgotten at the same time.

So seeing something they think they recognize voting for “a Kennedy” makes them indirectly fell that their own Dad will magically come back to life, tell them he’s proud and then they will be millionaires and attractive people will want to have have sex with them and fix their iPhones.

It’s just that.