Apple CEO Tim Cook is stepping down as Apple's chief executive officer, and hardware engineering chief John Ternus is set to take over, Apple announced today. Cook will continue on as Apple CEO through the summer, with Ternus set to join Apple's Board of Directors and take over as CEO on September 1, 2026. Cook is going to transition to executive chairman, and he will "assist with certain aspects of the company, including engaging with policymakers around the world".
I’m not sold on the idea that’s why Cook is leaving, but I’m with you that Apple may be slow playing the push into AI. If they are dragging their feet, I actually appreciate it.
It might take a dip, but if people responded very positively, maybe Apple could benefit from taking some risk on morally good things. Imagine if stockholders saw that. Apple stock would explode.
I’m not sold on the idea that’s why Cook is leaving, but I’m with you that Apple may be slow playing the push into AI. If they are dragging their feet, I actually appreciate it.
All they would have to do is make a stance:
“We Are Pro Privacy and Anti AI”
And their popularity would skyrocket.
And their stock would plummet. The stock market is irrational, and is heavily invested in AAPL.
I would love it, but the board/shareholders would oust any CEO who took that path.
It might take a dip, but if people responded very positively, maybe Apple could benefit from taking some risk on morally good things. Imagine if stockholders saw that. Apple stock would explode.
Have you paid attention to the stock market? It absolutely wouldn’t respond like that.
I mean, I wish it would react like you suggest, but I’m not optimistic enough to believe that it would.
I refuse to lose hope.