The FTC has been studying surveillance pricing since 2024 and recently its chairman told a Senate committee it may be time to review its disclosure rules for companies.
According to a California audit last month which analyzed open network traffic across more than 7,600 popular websites scanned from California, over half (55%) of sites set advertising cookies even after users explicitly rejected them. More than three-quarters (78%) of consent banners failed to enforce the user’s choice at all, while Google ignored 86% of opt-out requests.
8·7 hours ago