The result “blows the lid off of this idea” that such beliefs are held by only a fringe population of individuals who are uninformed or ideologically driven, says David Bersoff, head of research at the Edelman Trust Institute. “This is not like a small problematic group.”
What I’ve seen in people I know is that it centers around a need for certainty. They’re scared of something they can’t control or are too tired to or lack belief in themselves to control. Scared of having autistic children, there must be an identifiable cause that can be avoided to blame. There’s a growing vocal crowd saying vaccines so latch onto that. Friends I’ve seen with just about zero dietary self-control, they get into dietary fads. Like alkaline water and way more expensive seasonings than the common price - marketed as healthier. They generally make no weight goals or whatever but the expensive placebo brings them some mental comfort
I just remembered the ones that seem like they really want to come off as smart and seem certain that the way to that is to be very visibly against conventional wisdom regardless of their lack of proof and lack of ability to prove their beliefs. They’re the leaders and the ones coping the followers