I’m pretty principled. I block as much tracking as I can in my personal use of the web because what I do isn’t anyone’s business but my own. So, the idea that I have to put trackers on my site is pretty noxious to me, and I have thus far refused.
This isn’t an ad and I don’t want my personal account associated with my business, so no URLs, but I would like to know what you all think: is this something worthwhile that people will appreciate, or am I letting my principles guide me off a cliff because nobody cares that much?
Do you know anybody that does A/B testing using analytics?
I’ve worked on backend stuff for companies large and small and I’ve never seen the analytics used outside of post-hoc rationalizations of changes that were already implemented
Yes. All the major analytics packages have functions specifically for A/B. Not everyone knows how, even fewer bother.
Do you know anybody that uses A/B testing to update their website design or content?
I know the tools can provide analytics to support this, but I’ve never seen anyone actually use the feature, except for
Like I’ve seen a/b used to justify a major website refresh that was going to be done anyway, but I’ve never seen it affect the design or wording.
Yes. The smartest clients I ever worked for would A/B individual words. They matter, a lot.
How much of a difference does company size make, when gauging the impact of individual words? Because it sounds like it’s a problem to spend millions on, when millions are a few percent of sales and fractions matter. Surely individual words aren’t the path from ~$100 monthly revenue to tens of thousands?
I’ve seen more than a few times a single word change A/B sales 1%/10000% of a category. Sure that means more the bigger you are, but you would be surprised how often words turn people on or off. They get confused
Anyone who has spent time doing ad copy levels of wordsmithing would probably understand. Imagine Nike’s creative dept saying Nike–Just do stuff. Words matter. Would the Squatty Potty sell as well if it were the Pooper Stooper?
Edit: most often the offending word was a turn off or confusing to people in a way that only became understood after the fact. Oh! That’s why. The right word usually removed barriers for client understanding. Sorry I can’t remember specifics atm.