Google Chrome is downloading a 4 GB Gemini Nano model onto users' machines without consent, with no opt-in, no opt-out short of enterprise tooling, and an automatic re-download every time the user deletes it. The pattern is identical to the Anthropic Claude Desktop case I wrote about last month, but the scale is between two and three orders of magnitude larger. This article does the legal analysis and, for the first time, the environmental analysis. The numbers are not small.
You already shouldn’t be using Chrome, and if this is what moves the needle, great.
At a billion-device scale the climate costs are insane.
No.
Just flatly, no.
Local models spin your GPU like a video game. Unless you think Overwatch is a climate disaster, please learn to separate datacenter condemnation from people running their own computers a little harder.
I’d say you should read the article a little more closely, but it’s not written very well. But it brings up interesting things that have nothing to do with your local GPU usage. For example, it names an interesting point about simply delivering 4 gigabytes of data to that many people. If pushed out to ~15% of Chrome users without consent:
That’d be 500 million people
It would be 2 exabytes of data
120 GWh of energy, equivalent to the annual electricity consumption of about 36,000 average UK households
30,000 tonnes CO2 emitted, roughly the annual emissions of 6,500 cars
And that’s just for the initial data push. Models need ✨updates!✨
The point is that servers don’t belch black smoke when they send you one file. This model is the size of a four-hour Youtube video. How many people watch how many hours of video, every single day? We only see this hand-wringing minutia over internet use when talking about neural networks, and it’s getting weird.
Local models spin your GPU like a video game. Unless you think Overwatch is a climate disaster
90% of users aren’t playing Overwatch.
And even if you are, that’s a significant increase in power draw if you’re spinning up a local LLM every time you start to type into your browser’s address bar to do a search or something.
And, most importantly, you can choose when and if you want to play Overwatch. It didn’t get installed without your knowledge and consent, and it doesn’t run automatically.
I’m not sure if that would rise the level of ‘catastrophe’ but it would certainly draw a lot of power, which would be bad for the climate, since much of that power would come from burning fossil fuels.
Does the general existence of the video game industry deserve the same finger-wagging about environmental impact? Guy in the other subthread did the math for everyone downloading this one file, and refuses to extend that concern to all the people streaming movies.
I don’t feel like using your video card is the worst thing most randos have done re: climate change. There’s some uncomfortable accounting every time you eat a hamburger.
The power involved here is just not a big deal. Not unless we want to harangue people for a variety of other unremarkable habits.
Agreed. Hate the data centers and corporate obsession with extreme waste for total value capture. Not the tech, especially on a local scale.
A 128GB amd strix halo runs at 120W and can host large LLMs at home. If you ran it full time for inference it would still be under $20/mo in electricity costs.
You already shouldn’t be using Chrome, and if this is what moves the needle, great.
No.
Just flatly, no.
Local models spin your GPU like a video game. Unless you think Overwatch is a climate disaster, please learn to separate datacenter condemnation from people running their own computers a little harder.
I’d say you should read the article a little more closely, but it’s not written very well. But it brings up interesting things that have nothing to do with your local GPU usage. For example, it names an interesting point about simply delivering 4 gigabytes of data to that many people. If pushed out to ~15% of Chrome users without consent:
And that’s just for the initial data push. Models need ✨updates!✨
We must kill the environmental disaster that is Steam.
Youtube is history’s greatest monster.
Installing a game you want is different than hundreds of millions of people having something they didn’t ask for getting pushed on them.
Not in terms of power use.
Power use is not always bad. Power waste is. 4GB I’m not going to use is much worse than 6GB I will use.
The atmosphere doesn’t care whether you found joy in how you’ve impacted it. Either downloading files is bad, actually, or it’s not a big deal.
What happened to separating personal use from condemning data centers for expending unnecessary and unwanted energy?
Does consent change how much power a server uses?
Here, yes. Two exabytes of data transfer could have been one or zero.
I don’t get the point you’re trying to make here.
The point is that servers don’t belch black smoke when they send you one file. This model is the size of a four-hour Youtube video. How many people watch how many hours of video, every single day? We only see this hand-wringing minutia over internet use when talking about neural networks, and it’s getting weird.
90% of users aren’t playing Overwatch.
And even if you are, that’s a significant increase in power draw if you’re spinning up a local LLM every time you start to type into your browser’s address bar to do a search or something.
And, most importantly, you can choose when and if you want to play Overwatch. It didn’t get installed without your knowledge and consent, and it doesn’t run automatically.
If everyone chose to play Overwatch, would that be a climate catastrophe, specifically?
I’m not sure if that would rise the level of ‘catastrophe’ but it would certainly draw a lot of power, which would be bad for the climate, since much of that power would come from burning fossil fuels.
Does the general existence of the video game industry deserve the same finger-wagging about environmental impact? Guy in the other subthread did the math for everyone downloading this one file, and refuses to extend that concern to all the people streaming movies.
I don’t feel like using your video card is the worst thing most randos have done re: climate change. There’s some uncomfortable accounting every time you eat a hamburger.
The power involved here is just not a big deal. Not unless we want to harangue people for a variety of other unremarkable habits.
Removed by mod
Agreed. Hate the data centers and corporate obsession with extreme waste for total value capture. Not the tech, especially on a local scale.
A 128GB amd strix halo runs at 120W and can host large LLMs at home. If you ran it full time for inference it would still be under $20/mo in electricity costs.