Sales are basically dynamic pricing that let’s you to fully distribute your product to all available markets and with digital products sales hardly devalue the product making it a perfect strategy.
Yep. And also, they add a time pressure, so while gradually decreasing prices allow everyone to decide “ok it’s got to the point where I’ll buy it”, sales make you think “what if it’s more expensive for the next two years?” So you buy just in case.
Sales are basically dynamic pricing that let’s you to fully distribute your product to all available markets and with digital products sales hardly devalue the product making it a perfect strategy.
Yep. And also, they add a time pressure, so while gradually decreasing prices allow everyone to decide “ok it’s got to the point where I’ll buy it”, sales make you think “what if it’s more expensive for the next two years?” So you buy just in case.