It is clearly thematic that we trust the brands of physical stores. No surprise that Bunnings and Aldi rank one and two respectively. But they are also in the company of retail peers including Kmart, Apple, Big W, Myer, JB Hi-Fi and Australia Post inside the top 10 for trust.
10 most trusted brands (Source: Roy Morgan)
- Bunnings
- Aldi
- Kmart
- Commonwealth Bank
- Apple
- Big W
- Myer
- Toyota
- JB Hi-Fi
- Australia Post
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The remainder of the brands that comprise the 10 least trusted brands are less about the industry in which they sit and have more aberrant reasons for their inclusion.
10 least trusted brands (Source: Roy Morgan)
- Optus
- Facebook (Meta)
- Temu
- Woolworths
- Coles
- Tesla
- Qantas
- Telstra
- Shein
- X (formerly Twitter)
How is Australia Post below the other 9 on the list?
People are deep in Bunnings advertising, damn.
Optus being the worst definitely checks out though
Bunnings certainly is a monopoly that destroyed pretty much every local hardware business.
The whole cheaper prices thing is of course bullshit when they carry so many exclusive product lines.
But the flip side. They have been really good at honouring product warranties in my experience.
Bunnings prices are fucked. When my local super cheap auto stopped stocking isopropyl (750ml, $17) went to Bunnings. $27 for 500ml.
Now I have a 5L tub because fuck Bunnings and that ridiculous price.
Go to a chemist or sydney/melbourne solvents
I’ve definitely moved away from Bunnings. It’s a shame because it’s a store I used to enjoy… but now just go to more individualized shops