It is clearly thematic that we trust the brands of physical stores. No surprise that Bunnings and Aldi rank one and two respectively. But they are also in the company of retail peers including Kmart, Apple, Big W, Myer, JB Hi-Fi and Australia Post inside the top 10 for trust.
10 most trusted brands (Source: Roy Morgan)
- Bunnings
- Aldi
- Kmart
- Commonwealth Bank
- Apple
- Big W
- Myer
- Toyota
- JB Hi-Fi
- Australia Post
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The remainder of the brands that comprise the 10 least trusted brands are less about the industry in which they sit and have more aberrant reasons for their inclusion.
10 least trusted brands (Source: Roy Morgan)
- Optus
- Facebook (Meta)
- Temu
- Woolworths
- Coles
- Tesla
- Qantas
- Telstra
- Shein
- X (formerly Twitter)
Big W good, Woolworths bad. Alright.
This list just proves to me that I have no idea what’s going on in other people’s heads.
Yeah, and bunnings is part of the Coles group. They’ve bulldozed small hardware stores to form a monopoly.
Grrr, we hate Facebook!!! It invades our privacy!!!
Yay, we love Bunnings!!! It invades our privacy!!!
Not quite, Coles was spun off from Wesfarmers years ago - it’s its own thing now, unlike Woolies/Big W.
Oh! How did I miss that one! thanks!
Lotta people don’t realise just how much shit wesfarmers and woolworths group own