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It is clearly thematic that we trust the brands of physical stores. No surprise that Bunnings and Aldi rank one and two respectively. But they are also in the company of retail peers including Kmart, Apple, Big W, Myer, JB Hi-Fi and Australia Post inside the top 10 for trust.

10 most trusted brands (Source: Roy Morgan)

  1. Bunnings
  2. Aldi
  3. Kmart
  4. Commonwealth Bank
  5. Apple
  6. Big W
  7. Myer
  8. Toyota
  9. JB Hi-Fi
  10. Australia Post

===

The remainder of the brands that comprise the 10 least trusted brands are less about the industry in which they sit and have more aberrant reasons for their inclusion.

10 least trusted brands (Source: Roy Morgan)

  1. Optus
  2. Facebook (Meta)
  3. Temu
  4. Woolworths
  5. Coles
  6. Tesla
  7. Qantas
  8. Telstra
  9. Shein
  10. X (formerly Twitter)
    • Ilandar@lemmy.today
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      5 days ago

      I’ve given up trying to understand the addiction Australians have to the Big Four banks. Even after all the scandals they just keep going back. Sorry, but I’m out of all sympathy now. The next time these people get fucked over I will just laugh very loudly at them.

      • LavaPlanet@sh.itjust.works
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        2 days ago

        Yeah. Same. I got with, ew why are you with them, if people tell me they’re with the worst offenders. It’s so easy to look up now, too. No excuse.

    • Hanrahan@slrpnk.net
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      5 days ago

      lot of stupid and hateful people out there, look at the rise of One Nation, Labor still in Government, The Libs etc

      • LavaPlanet@sh.itjust.works
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        2 days ago

        Omg I could do some lengthy rants on the current rates of media illiteracy and the rise of one nation (supported by Rupert Murdoch and the want to turn Australia into the US) Gina who visits Trump regularly, backing Pauline financially.

      • LavaPlanet@sh.itjust.works
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        2 days ago

        That’s even stupider of them, they would have lived through the great scam stuff they did that saw thousands lose their life savings and retirement funds.