“The “Dead Internet Theory” is a concept suggesting that the internet has largely been abandoned by humans and replaced by non-human activity. It posits that most online content, interactions, and engagement metrics are driven by bots, algorithms, and artificial intelligence, creating the illusion of a vibrant, human-driven web.”
It’s very confusing when it happens to someone you know because they usually aren’t horrible people. Nor are they particularly stupid, at least not more or less than your average human.
I think people in left-of-center spaces like to say things like “The Republican party is a cult” as a sort of disparaging cliche without really appreciating what a cult is or how they operate in real life. They see things like “Donald Trump ate a live baby on camera today, also his support among Republicans is at 90%” and assume that 90% of Republicans are cool with infant cannibalism, when in reality those Republicans just don’t see the same news we do. They are actually in a cult, which means (among other things) that they are conditioned to believe the cult leader (Trump, at the moment) and his approved mouthpieces, and only them. They’re reminded, constantly, that the left is deranged and willing to say anything to make Trump look bad, so when Trump does something so heinous it actually does penetrate their media bubble, it gets brushed off as more evidence of the left’s lunacy. It’s a very resilient form of conditioning and it’s been going on way longer than the internet’s been around, and it’s… really hard. Because they aren’t horrible people, mostly. They’re mostly scared, and broke, and confused about the world, and they flock to people like Trump because they have been told by their handlers that he’s their best bet. Once he’s dead or too toxic even for the Republicans, they’ll be reoriented toward the next leader.