Depends on how well Starmer fares, and how good the right’s data microtargeting game is. If left-leaning voters stay home due to Starmer tacking to the right (and, in key electorates, precisely targeted Facebook ads inducing disgust in just enough voters), while the right-wing papers keep going on about Labour’s loony-left socialist programme driving Britain off the cliff (illustrated with photos of empty shelves in Venezuela), Labour will find itself falling between two stools.
They could well eclipse the Tories in the next election, especially if Tufton St. switch their allegiance. A Reform LLC government is not less likely than a second Trump administration in the US.
LOL. Clive saw Trump win and ordered his people to lean into identifying as closely with that as they can get away with legally. It’s like scammy electric-car startups a few years ago choosing names that sounded as reminiscent of Tesla as possible (Nikola, Faraday Future) without actually infringing on any trademarks.
The problem of that the plausibly-deniable reading of his new party name, with its Biblical-apocalyptic imagery and emphatic pledge-of-allegiance patriotism, comes across as exceedingly American, to the point where most undecided Australians would take one look and say “yeah, nah”.
Doesn’t Dutton own a chain of childcare centres or something similar?