

It refers to a preference for “natural” things. The kind of people who make their own peanut butter and grow their own veggies etc.
Like most things it’s a personality trait that’s cute and sweet when they’re putting in the extra effort as a gift to another human–“I recently aged my own cheese and it came out really good; here’s a sample to try!”
vs the nuisance of people those who use it as a measure of puritanical superiority–“you can’t even keep a sourdough starter alive? It’s not even hard! It’s like you don’t even care about the chemicals in store bread!”
Honestly I’m even over “people don’t realize that having the time to keep a sourdough starter is a privilege because–” you don’t even need to think that much about it. Literally anything can be harder or easier or a privilege due to the infinite complexity of the universe. Just stop assigning moral value to random behaviors by default. Eats the soul on both ends when you could be plotting the downfall of wealthy pedophiles.



It’s also almost universally something that the people involved cannot take outside advice on. It seems to be one of those things that must be experienced personally.