Where on Earth have you gotten that bizarre idea? It is in their interest to promote engagement, human or not, by any means necessary.

Combined with the trite “Fahrenheit is for humans, celsius is for water”.

Because this generational strife nonsense is the most succesful distraction from the actual class war which is occurring. If they can get people in the same exploited situation to fight amongst themselves for any reason except their economic status (age, skin colour, gender, nationality etc.), then the oligarchs have succeeded a little bit with their propaganda efforts.