

I would assume the total area is larger for the separate CPU+GPU die when compared a single unified chip, sure. But the cost per millimeter doesn’t necessarily scale linearly either (larger chip, lower yields), so it might be cheaper to buy CPU+GPU rather than the unified chip even though the total area is larger.
For reference, TechPowerUp lists:
RX 7600M: 204 mm² @ TSMC 6 nm
Strix Halo: 308 mm² @ TSMC 4 nm
Not sure what kind of area one could expect for the CPU alone (without the integrated GPU) for this kind of process

Strix Halo is the “high-end” ones (and currently the latest), in terms of gaming they are closer to previous gen discrete laptop GPU (hence they use the naming scheme Radeon 8XXX series).
There are smaller ones as well, the one that is “mid-tier” is Strix Point, which has the Radeon 800M series GPU, i.e. closer to what one had in previous generations of integrated GPUs.
In terms of gaming performance, you can compare using Notebookcheck, as an example; Kingdom Come Deliverance 2 on low preset at 1080P:
So, there’s a pretty big leap going from Strix Point (mid tier) to Strix Halo (high-end)