I cannot wrap my head around the economics of the ad industry. They work to make your life worse in the most obnoxious and disgusting ways possible, and they - and any brand that works with then by association - are hated and reviled by that. Yet, it makes BILLIONS and companies spend billions on it, even if you seriously piss off your potential clients doing that (BMW’s Spiderman ads, for example).
I don’t get it.
EDIT: just to clarify, I don’t think I’m a special snowflake immune to ads ffs. I’m talking about the ads in the enshittification spectrum, like the ones that blare inside the media center of your brand new car, the ones that makes sites unreadable, the ones shoved every minute in your 10 minute videos, things like that. But I understand that I may be inside my own ad hate bubble, I really dislike ads in general and I try to avoid them them best I can.
You run a Webshop without ads. You make 10 sales per day from organic traffic. That’s $100 profit for you.
You pay $100 to an influencer to tell his followers about your shop. You get 500 sales and make $5000 profit.
Same with Google ads, it multiplies your sales and shows your products to new customers.