I cannot wrap my head around the economics of the ad industry. They work to make your life worse in the most obnoxious and disgusting ways possible, and they - and any brand that works with then by association - are hated and reviled by that. Yet, it makes BILLIONS and companies spend billions on it, even if you seriously piss off your potential clients doing that (BMW’s Spiderman ads, for example).
I don’t get it.
EDIT: just to clarify, I don’t think I’m a special snowflake immune to ads ffs. I’m talking about the ads in the enshittification spectrum, like the ones that blare inside the media center of your brand new car, the ones that makes sites unreadable, the ones shoved every minute in your 10 minute videos, things like that. But I understand that I may be inside my own ad hate bubble, I really dislike ads in general and I try to avoid them them best I can.
Most advertising is about building brand recognition. It doesn’t matter whether you buy their product or not - the fact that you can name the company whose product you’re not buying means the ad worked.
Unless I go on to buy it, no it didn’t. And there have absolutely been times I’ve explicitly avoided a company because of their advertising. As I said, I’m a net negative to those ads.