Every food commercial, advertisement, and packaging in the US is currently protein obsessed. I just bought 3 burritos, and the most noticeable thing on the entire package is its protein content. TV commercials about waffles are advertising that they have X amount of protein per serving. The products in my jobsite’s vending machine have protein all over every package.

Did America have a protein thing recently?

  • amio@lemmy.world
    31·
    3 hours ago

    It’s not just the US even. It’s been a trend for many years already, both aimed at gymbros with gymbro nutritional science (“more protein is betterer”) and also selling that idea on to the general public because of the gymbro association.

    I think the dumbest fucking thing I saw was a bar of chocolate I bought that proudly advertised that it had “high protein crisps” in it, and it was like 2% in a slab of milk chocolate.

    Can’t explain that