? If you mean this funny there is nothing funny about it. For now we have enough and do not need to buy coca cola. What if they have a brand kitchen water so you can rinse you veggies. We can not imagine water shortages but this will soon be a thing.
If Coca Cola didn’t turn 2800 million litres of water into soda, people would drink that 2800 million litres of water in some other form anyway. Same goes for any company that creates drinks of any kind, it isn’t “consumed” in the process. If water ever truly can be, it always evaporates and rains down somewhere.
And depending on where you live versus where it’s bottled, not doing so might in fact be rather disastrous. In many densely populated areas of the world the scarcity of fresh water is cause by the water cycle not being balanced - water is gathered from vast area and piped to a city, but when it is “consumed” and returns to the water cycle, it doesn’t rain back to those collection areas. Like for example, most of the entire west of the United States.
I remember looking into this years ago, desalination is a reasonable solution (for houshold usage in developed nations) at only a few times the ridiculously low water cost we have now. Agriculture is the issue because it currently depends on insane amounts of cheap water dispite there being more water efficient methods of growing crops (indoor hydroponics).
Which is mostly an issue because dealing with the brine inadequately is way cheaper than doing so properly. It’s much easier to just dump the concentrated sludge back mostly as is than it is to build the necessary infrastructure to dilute and distribute it safely.
Damn, Coca Cola is consuming all of our water, soon we will have nothing left to drink.
? If you mean this funny there is nothing funny about it. For now we have enough and do not need to buy coca cola. What if they have a brand kitchen water so you can rinse you veggies. We can not imagine water shortages but this will soon be a thing.
If Coca Cola didn’t turn 2800 million litres of water into soda, people would drink that 2800 million litres of water in some other form anyway. Same goes for any company that creates drinks of any kind, it isn’t “consumed” in the process. If water ever truly can be, it always evaporates and rains down somewhere.
And depending on where you live versus where it’s bottled, not doing so might in fact be rather disastrous. In many densely populated areas of the world the scarcity of fresh water is cause by the water cycle not being balanced - water is gathered from vast area and piped to a city, but when it is “consumed” and returns to the water cycle, it doesn’t rain back to those collection areas. Like for example, most of the entire west of the United States.
I remember looking into this years ago, desalination is a reasonable solution (for houshold usage in developed nations) at only a few times the ridiculously low water cost we have now. Agriculture is the issue because it currently depends on insane amounts of cheap water dispite there being more water efficient methods of growing crops (indoor hydroponics).
first result https://hannahritchie.substack.com/p/how-much-energy-does-desalinisation
Desalinisation is not an ideal solution. That hypersalinated waste water gets pumped back into the ecosystem, and it does incalculable damage
Which is mostly an issue because dealing with the brine inadequately is way cheaper than doing so properly. It’s much easier to just dump the concentrated sludge back mostly as is than it is to build the necessary infrastructure to dilute and distribute it safely.