i think it’s more like the US populace is deeply brainwashed by Truck and SUV marketing. If we (collectively) wanted efficient vehicles and purchased based on that, that’s what they’d make. But they make sure that’s NOT what we want.
Yes and no? The reason for that marketing is that they can sell pickups and SUVs at way higher margins because they’re seen as luxurious. Because they have higher margins, every non-pickup sold represents a pickup or SUV not sold to the car company and dealerships. This is dumb as shit, but its how business types think.
The SUV version with the same engine gets 50 mpg, but costs 60% more.
With the US government deep in Detroit’s pocket, we’ll never have anything close, here.
i think it’s more like the US populace is deeply brainwashed by Truck and SUV marketing. If we (collectively) wanted efficient vehicles and purchased based on that, that’s what they’d make. But they make sure that’s NOT what we want.
Yes and no? The reason for that marketing is that they can sell pickups and SUVs at way higher margins because they’re seen as luxurious. Because they have higher margins, every non-pickup sold represents a pickup or SUV not sold to the car company and dealerships. This is dumb as shit, but its how business types think.
The SUV version with the same engine gets 50 mpg, but costs 60% more.
Official dealership lobbying.