Contextual ad measurement qualifies only without profiling or past-visit data. Publishers and ad tech vendors face a narrow test: what counts as performance?
Of course, a change made to make advertisers happy.
I am ok with cookies set by a specific site for the site functionality - no need to ask for permisdions here. But advertisers should not be allowed to send me any cookies by default and gather aby data. Ads should work like they did in old newspapers: no spying on customers and no personalization at all. All you have to work with is your knowledge about the general public of the medium.
Of course, a change made to make advertisers happy.
I am ok with cookies set by a specific site for the site functionality - no need to ask for permisdions here. But advertisers should not be allowed to send me any cookies by default and gather aby data. Ads should work like they did in old newspapers: no spying on customers and no personalization at all. All you have to work with is your knowledge about the general public of the medium.