Contextual ad measurement qualifies only without profiling or past-visit data. Publishers and ad tech vendors face a narrow test: what counts as performance?
At the moment you have to click on the cookie banner on every single website. It’s just pain in the ass for any user.
You don’t have to click those banners because they are neccessary but because the sites intentionally show them to you again and again and again as propaganda against data protection.
Edit: case in point… when you open lemmy.world to type your comment your browser gets checked by Cloudflare and then a cookie gets placed to mark you as having passed the check. They could theoretically also use this cookie to analyse user behavior by logging how often and when you visit the site, how many topics you open up to read per visit and so on… All without needing to show you a cookie banner as they are simply not using private data that can be used to identify you.
You don’t have to click those banners because they are neccessary but because the sites intentionally show them to you again and again and again as propaganda against data protection.
Edit: case in point… when you open lemmy.world to type your comment your browser gets checked by Cloudflare and then a cookie gets placed to mark you as having passed the check. They could theoretically also use this cookie to analyse user behavior by logging how often and when you visit the site, how many topics you open up to read per visit and so on… All without needing to show you a cookie banner as they are simply not using private data that can be used to identify you.
Especially since sites actually respecting users’ privacy don’t even have to nag users for permission.