Technically they haven’t paid for the feature yet, it just so happens that it’s cheaper to manufacture without having a second line of non-heated seats which makes me think “why not just include heated seats (and enabled) as standard?”
Edit: Why am I being downvoted? I’m only pointing out that if BMW wanted to have a heated/non-heated seat options it costs more to set up and operate a separate manufacturing line to support both options. That’s just a fact of running production lines.
Furthermore I’m questioning their business logic here with going with the subscription model because, as shown in the thread here, it only generates negative press, so why even bother with the subscription model and just have heated seats as standard. No subscription model for hardware BS needed, it makes the brand look more luxurious, and it’d be a great selling point in the dealerships to say “all these bad bois come with heated seats as standard”.
They can just adjust the baseline cost to include the heated seats if they need to preserve that margin.
In factual reality, you own every bit of hardware the thing comes with and every capability of it. Anybody who tells you otherwise is a goddamn liar and a thief!
End. Of.
Edit: I downvoted you because of the “technically they haven’t paid for the feature yet” part, not the “it’s cheaper to manufacture without having a second line” part. Make no mistake: everyone who buys the vehicle pays for the feature. Some are getting swindled into paying for it twice.
Technically they haven’t paid for the feature yet, it just so happens that it’s cheaper to manufacture without having a second line of non-heated seats which makes me think “why not just include heated seats (and enabled) as standard?”
Edit: Why am I being downvoted? I’m only pointing out that if BMW wanted to have a heated/non-heated seat options it costs more to set up and operate a separate manufacturing line to support both options. That’s just a fact of running production lines.
Furthermore I’m questioning their business logic here with going with the subscription model because, as shown in the thread here, it only generates negative press, so why even bother with the subscription model and just have heated seats as standard. No subscription model for hardware BS needed, it makes the brand look more luxurious, and it’d be a great selling point in the dealerships to say “all these bad bois come with heated seats as standard”.
They can just adjust the baseline cost to include the heated seats if they need to preserve that margin.
In factual reality, you own every bit of hardware the thing comes with and every capability of it. Anybody who tells you otherwise is a goddamn liar and a thief!
End. Of.
Edit: I downvoted you because of the “technically they haven’t paid for the feature yet” part, not the “it’s cheaper to manufacture without having a second line” part. Make no mistake: everyone who buys the vehicle pays for the feature. Some are getting swindled into paying for it twice.
It’s not that it’s cheaper.
It’s that they’re getting away with extortion and make more money that way.