• FreedomAdvocate
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    11 hours ago

    Yet it’s a net positive for the network since Colbert lost them a shitload of money:

    “With this ‘time buy’ model, we have shifted an hour that was losing roughly $40 million annually to $15 million in profit — a $55 million swing.”

    Not the article only compares the viewership numbers from the end of Colberts run too, where more people tuned in since it was ending, not before its cancellation was announced.