Not in the current EV market. People want EVs but they only exist as luxury cars from European brands. Asia is producing cheaper cars and that’s why they win. Many people can not afford to spend 70000€ on a new car. Even if it is “better” than the Chinese one.
Your cars don’t need to be cheaper, they need to be better.
This measure won’t make your cars better.
To be fair, it is easier to sell a shitty car if it isn’t expensive
Sure, but let’s not kid ourselves, Mercedes will not make the cars cheaper.
The reason for his argument is likely the dramatic reduction of Return on Sales (basically the profit margin) from 8% in 2024 to just ~4% in 2025.
Not in the current EV market. People want EVs but they only exist as luxury cars from European brands. Asia is producing cheaper cars and that’s why they win. Many people can not afford to spend 70000€ on a new car. Even if it is “better” than the Chinese one.